How to organize blog contests?
Posted: Sat Feb 01, 2025 10:27 am
I am involved in blog marketing in two ways: as a blogger and as a marketer. So I had the opportunity to learn the arguments and problems of both sides and experience them firsthand. Today I will share with you a few observations about blog contests.
What a marketer needs to know
Think about what makes you want to enter a contest? You are most likely guided by one of two criteria. Maybe both at once. What are these criteria?
First, the prize. The better, the more entries. That's obvious. However, if you have a bigger hong kong rcs data budget, it's worth considering several prizes. They don't all have to be of the same value. Some can be so-called "consolation prizes."
If the prize in your contest is really valuable, many people may be discouraged from participating. Does it sound paradoxical? It is not. Think about it: you see a contest with a very attractive prize. It will surely occur to you that many people would like to win it. What then? You will feel discouraged by such huge competition. You will give up.
Consolation prizes encourage participation because they give a sense of a greater chance of winning. "Okay, I won't win a car, but I'll get a TV!" This is how consumer promotions work in hypermarkets.
The second criterion is the competition task . You have to find the golden mean between an interesting form and the effort it takes to complete it. Something simple but engaging. Something that will allow you to show a bit of creativity but will not require complicated actions.
What a marketer needs to know
Think about what makes you want to enter a contest? You are most likely guided by one of two criteria. Maybe both at once. What are these criteria?
First, the prize. The better, the more entries. That's obvious. However, if you have a bigger hong kong rcs data budget, it's worth considering several prizes. They don't all have to be of the same value. Some can be so-called "consolation prizes."
If the prize in your contest is really valuable, many people may be discouraged from participating. Does it sound paradoxical? It is not. Think about it: you see a contest with a very attractive prize. It will surely occur to you that many people would like to win it. What then? You will feel discouraged by such huge competition. You will give up.
Consolation prizes encourage participation because they give a sense of a greater chance of winning. "Okay, I won't win a car, but I'll get a TV!" This is how consumer promotions work in hypermarkets.
The second criterion is the competition task . You have to find the golden mean between an interesting form and the effort it takes to complete it. Something simple but engaging. Something that will allow you to show a bit of creativity but will not require complicated actions.