Too many repetitions are boring
Posted: Sat Feb 01, 2025 10:40 am
Here is the answer: Yes, it makes sense. If you make sure to look at what has been tried and tested in a new way and apply it to other situations. If you don't forget to continue researching and discovering new things. Because even if you have read and seen some things too often and wish that someone would finally come up with something original and genuine or just keep quiet: Not everything is repeated. And some things are worth repeating and taking up. For example, for the following reasons:
Your own focus changes
Similar content can create completely different connections at different times. What I said and wrote in 2009 was in a different context. It is important - especially in communication in these digital times - to consider basic craft principles in order to develop something new. But that also means: It is about developing content and insights further and not simply repeating them.
For me, a good example of this is the topic of "corporate influencers". It is a relatively new focus topic and has developed extremely well, especially with the change in media. Awareness of this in companies chinese america data has grown. At the same time, however, it is based on very basic principles in communication, content marketing and social media strategy. You have to know them and have experience with them in order to drive developments in this area, develop concepts and manage projects.
Experiences and framework conditions are changing
If you are at a different point than when you first encountered an advice article - as a company or as an individual - then the same content can have a completely new effect. It is often perceived in a completely different way. We are probably all familiar with the fact that a sentence we hear often suddenly makes a completely new sense and we suddenly gain completely different insights from it and follow it with different actions.
Your own focus changes
Similar content can create completely different connections at different times. What I said and wrote in 2009 was in a different context. It is important - especially in communication in these digital times - to consider basic craft principles in order to develop something new. But that also means: It is about developing content and insights further and not simply repeating them.
For me, a good example of this is the topic of "corporate influencers". It is a relatively new focus topic and has developed extremely well, especially with the change in media. Awareness of this in companies chinese america data has grown. At the same time, however, it is based on very basic principles in communication, content marketing and social media strategy. You have to know them and have experience with them in order to drive developments in this area, develop concepts and manage projects.
Experiences and framework conditions are changing
If you are at a different point than when you first encountered an advice article - as a company or as an individual - then the same content can have a completely new effect. It is often perceived in a completely different way. We are probably all familiar with the fact that a sentence we hear often suddenly makes a completely new sense and we suddenly gain completely different insights from it and follow it with different actions.