By allowing customers to personalize Coke

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bottles with their names, the brand encourage active participation. Consumers shared images of their customized bottles on social media, creating a buzz and fostering a sense of connection.

2. Viral Marketing
Prototype: Word-of-Mouth

Unleash the power of word-of-mouth with viral mar база данных приложения cash keting. The proliferation of viral messages, conveyed through memes, shares, likes, and forwards, has significantly surged with the rise of the Internet and the advent of social media.

Viral marketing aims to spread a brand’s message rapidly through word-of-mouth, leveraging social networks and online platforms.

It involves creating shareable content that resonates with the audience, prompting them to share it organically, thus achieving widespread visibility.

According to Retail Drive, 85% of Gen Z relies on social media to guide their purchasing decisions. Crafting shareable content propels your brand into the spotlight, exponentially expanding reach and brand awareness.

The ALS Ice Bucket Challenge is a classic viral marketing campaign. Participants recorded videos of themselves pouring a bucket of ice water over their heads, shared the videos on social media, and nominated others to do the same. The campaign went viral, raising awareness and significant funds for ALS research.