Consider your buyer persona and customer journey

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Google Ads Marketing Mix

The Google search engine is our daily companion. No matter where we are, whether at work, at home or on the go. Advertising on this platform offers companies the opportunity to quickly generate leads and address their target group without major wastage. In this article, you will learn how to integrate Google Ads into your marketing mix.


Ads marketing is worth it: 77% of respondents gambling data iran in a 2019 MOZ study search on Google at least three times a day.

SEA in the marketing mix: Use Google Ads efficiently and purposefully
Google Ads are advertisements that are displayed while users are conducting searches on Google. They have caught up a lot compared to organic search results. This form of advertising has become an important option for companies' marketing mix.

With Google Ads, you can easily place local to global advertising and avoid wastage. Google Ads also allows you to use your budgets clearly and transparently. In addition to the advantages, you should also pay attention to various aspects in order to integrate Google Ads efficiently and purposefully into your marketing mix.

The key to every Google Ads campaign is that it is finely structured: that is, the more precisely the ads meet a specific need, the higher the success rate. Your buyer persona is the starting point for this . You should also consider which phase of the customer journey your buyer persona is in. Think about how your buyer persona looks for a solution to their problems and which search terms they enter in Google searches. You can use these questions to strategically align your ads.