Read more: 10 social proof examples to make an impression

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Building Trust with Social Proof
Anticipating questions and objections and responding to them is half the battle. However, customer testimonials that back up your answers are even more effective. Your potential customer can identify particularly well with real people and builds trust.

You can also gain this trust with awards or seals of approval. The only important thing is that all the evidence provided is true and that customer testimonials come from real customers.


The form itself
Of course, the form in which the interested party gambling data switzerland enters their user data is also important. Criteria here are position on the page, length of the form and purpose of the data query.

Ask yourself what information you need from visitors to continue to engage with them. Are certain requested data preventing users from completing the form? Does the value of the offer match the requested data?

As you can see, if you want to create a landing page, there are a few things to consider. Now the question arises as to which tools are necessary for creating and using landing pages.

What tools do you need to make your landing page work?
Basically you need three things:

The landing page itself
A CRM system to collect email addresses
A hosting provider so that your landing page is accessible on the Internet
Our tip: HubSpot offers a complete solution for this.

The page editor lets you quickly add text, images and forms to your landing page and optimize it for mobile devices using built-in templates. Smart Content also makes it easy to personalize content and adapt it based on location, purchase stage or other details stored in your CRM system.