Digital marketing has many sales channels. You can use social media, position your website on Google, or even do paid advertising.
One marketing channel that can be used in conjunction with any of these situations is email marketing. It is one of the most cost-effective ways to promote your business, and whatever your business , email marketing can help you increase sales.
Do you want to learn more about this way of selling? Keep reading.
What is email marketing?
Email marketing consists of sending segmented email campaigns to a list of subscribers that you have on hand.
You can do this to achieve many things: keep your audience informed, attract traffic to your website or blog, promote the products in your online store... and increase your sales.
But effective email marketing isn't about sending out emails like crazy to everyone. Don't become a spammer !
Instead, the key to email marketing is segmentation -- that is, knowing your subscribers' interests, and sending the right campaign at the right time.
Is email marketing worth it?
Email marketing is just another way to promote your products. But thailand code phone number unlike SEO or social media, email marketing is under your control.
Think about it: Everything you post on Facebook doesn't actually belong to you, and the social network can decide at any time to change the rules of the game.
Email marketing is immune to this, as it involves having a list of subscribers who you know want to hear from you. It's like creating your own community of contacts and potential customers.
When you have a list of thousands of subscribers and you have something interesting to offer, it is a way to launch a product and have guaranteed sales. Imagine this case:
10,000 subscribers receive a newsletter from you
2,000 of them open your email (20%)
400 of them click and visit your product (20%)
20 of them buy your product (5%)
In other words, working with your subscriber lists and running effective email marketing campaigns is a very profitable way to have people ready to buy your product.