What does Facebook plan to do with WhatsApp?
Posted: Sun Feb 02, 2025 4:00 am
The Facebook group probably also wants to strengthen its own business. For example, it will be possible to place advertisements in WhatsApp stories from 2020. However, since stories have not been used much so far, it is quite possible that Facebook will want to place advertisements between chat messages in the future. This already exists in Facebook Messenger. However, especially if advertisements are to be personalized, encryption/data security will suffer.
On the other hand, WhatsApp has had a business version since 2018 that goes beyond the standard app in terms of functionality. In addition to the chat function, there is the option of sending automated messages, storing pre-written messages and using them as a quick function, marking and organizing chats, and there are also statistics. The WhatsApp Business app is currently free of charge. Unfortunately, in many cases these options do not replace newsletters via WhatsApp.
You shouldn't come up with the idea of just letting it continue. The Facebook group reserves the right to take legal action if the new WhatsApp guidelines are violated. The use of WhatsApp to distribute newsletters by media companies will therefore be history by the end of the year.
How else can WhatsApp be used?
As of December, companies will only be able to receive service notifications when using WhatsApp. But this is also what customers want, as a recent survey shows. 51 percent of WhatsApp users would like to be informed about the shipping status. 50 percent of survey participants would also like to be able to make appointments and 43 percent would like to be informed about deviations from their booked flights or trains via WhatsApp. On the other hand, respondents were less open to purely advertising messages, with only 23 percent wanting information about offers and special prices.
When looking at this survey from May 2019 ( published by iBusiness ), one gets the idea that Facebook's decision to ban the newsletter application for WhatsApp is in the interest of users. Service emails, on the other hand, are desired by every second user. There is therefore potential for companies to strengthen customer loyalty with the help of WhatsApp.
And now?
But what do companies like media houses do now that cyprus phone number data have so far benefited particularly from WhatsApp newsletters? Of course, it is difficult to replace a channel like WhatsApp, but it should still be possible to compensate for at least part of it through other measures. We at AGNITAS offer you the most interesting push marketing solutions at this point. Applications such as our Content Hub , real-time content and various interfaces are available to you so that you can report on current events quickly and easily using the classic push communication – the newsletter. And there is another channel that is particularly suitable for breaking news: with web push notifications, you can keep your readers up to date at any time via short message. You don't even need a separate application here, all major browsers now support this service.
Get to know your subscribers better with our Content Hub, for example , and guide them through the flood of information to the content that is most important to them. You can use preference centers to find out what interests your readers and serve them in a completely personalized way.
Create lasting customer loyalty to your media company through targeted communication - ideally across multiple channels. Don't just send a newsletter, but use web push notifications , for example, to immediately transmit important messages. This way, you can also create incentives for existing offline customers to get to know your online portfolio.
We would be happy to explain to you personally what other options are available, tailored to your individual situation.
On the other hand, WhatsApp has had a business version since 2018 that goes beyond the standard app in terms of functionality. In addition to the chat function, there is the option of sending automated messages, storing pre-written messages and using them as a quick function, marking and organizing chats, and there are also statistics. The WhatsApp Business app is currently free of charge. Unfortunately, in many cases these options do not replace newsletters via WhatsApp.
You shouldn't come up with the idea of just letting it continue. The Facebook group reserves the right to take legal action if the new WhatsApp guidelines are violated. The use of WhatsApp to distribute newsletters by media companies will therefore be history by the end of the year.
How else can WhatsApp be used?
As of December, companies will only be able to receive service notifications when using WhatsApp. But this is also what customers want, as a recent survey shows. 51 percent of WhatsApp users would like to be informed about the shipping status. 50 percent of survey participants would also like to be able to make appointments and 43 percent would like to be informed about deviations from their booked flights or trains via WhatsApp. On the other hand, respondents were less open to purely advertising messages, with only 23 percent wanting information about offers and special prices.
When looking at this survey from May 2019 ( published by iBusiness ), one gets the idea that Facebook's decision to ban the newsletter application for WhatsApp is in the interest of users. Service emails, on the other hand, are desired by every second user. There is therefore potential for companies to strengthen customer loyalty with the help of WhatsApp.
And now?
But what do companies like media houses do now that cyprus phone number data have so far benefited particularly from WhatsApp newsletters? Of course, it is difficult to replace a channel like WhatsApp, but it should still be possible to compensate for at least part of it through other measures. We at AGNITAS offer you the most interesting push marketing solutions at this point. Applications such as our Content Hub , real-time content and various interfaces are available to you so that you can report on current events quickly and easily using the classic push communication – the newsletter. And there is another channel that is particularly suitable for breaking news: with web push notifications, you can keep your readers up to date at any time via short message. You don't even need a separate application here, all major browsers now support this service.
Get to know your subscribers better with our Content Hub, for example , and guide them through the flood of information to the content that is most important to them. You can use preference centers to find out what interests your readers and serve them in a completely personalized way.
Create lasting customer loyalty to your media company through targeted communication - ideally across multiple channels. Don't just send a newsletter, but use web push notifications , for example, to immediately transmit important messages. This way, you can also create incentives for existing offline customers to get to know your online portfolio.
We would be happy to explain to you personally what other options are available, tailored to your individual situation.