Although traditional marketing ruled the roost for many years, new technologies have brought about a change in the way we reach customers to offer products or services. This is how digital marketing was born, which, on many levels, stands out from old marketing techniques.
In the age of constant technological change, marketing has seen a drastic evolution in its practices and strategies. At GX Live Marketing , we have dedicated ourselves to exploring and adopting the latest trends to ensure that our clients are always ahead of the curve. While traditional marketing dominated the landscape for decades, the emergence of digital marketing has changed the game completely.
But what exactly sets digital marketing apart from traditional marketing? In this blog, we break down the fundamental differences between these two worlds and how they have impacted the way brands communicate with their customers.
If you are not very familiar with what digital marketing is or how it works, we will explain it to you below in a comparison with traditional marketing that will surely surprise you.
Traditional Marketing vs. Digital Marketing: Differences and Similarities
“Traditional Marketing” (TM) seems to have finally coo means in company reached its mature stage – although with a long way to go – while “Digital Marketing” (DM) continues to evolve without a defined direction yet.
Beyond theoretical definitions, my objective in this article is for the reader to be able to clearly identify the differences between the digital and traditional branches of Marketing, from an inclusive perspective.
Mindset
Mindset
Mindset
This seems to be one of the highlights of the transition. While MT told a story from the company to the customers (unilaterally), MD brought a fundamental paradigm shift, by creating dialogue, trust, transparency and credibility.
Companies can no longer boast of “having” certain values, but must put them to the test on a daily basis.
Communication
Communication
Communication
Logically, as a consequence of the mindset of Traditional Marketing and Digital Marketing, communication in the former was basically unilateral; the company defined a message for its consumers. Digital Marketing opened the game, taking communication to a bidirectional level. With the emergence of new media (and even more so with social networks), the game was opened so that the customer could be heard.
Brand value
Without a doubt, the Value of a brand in the MT was its reputation, in short, the key value of the company. The MD did not change this characteristic in any way, but added other attributes with great added value for the brand; the most important: the Buzz (or power of viralization).
Content
In MT, the content was always generated by experts in a subject. MD added all the self-generated content by the same users, making both coexist. We do not seek to generate a debate as to which is more “appropriate.” There are many arguments that favor one or the other.
Segmentation
One of the most basic and relevant concepts in Marketing is Segmentation. This involves subdividing current or potential consumers into groups according to various grouping criteria (defined a priori or naturally). In other words, if we separate our audience into some identifiable groups, we can carry out specific actions for each one, as well as the communication channels to use. For example, if we segment by age ranges, we will look for different communication channels and products for children than for the elderly.
Returning to the main topic, in MT segmentation was carried out by classic attributes (age, geography, salary, habits, demographics, etc.). MD brought the capacity for much more complex and useful segmentations, giving us the ability to do it by interests, since there is nothing more effective than forming segments with behavioral criteria.