Get started now: How to create the perfect pillar page!

[shishir.seoexpert1]

On the Internet, the topic structure of your publications and posts reflects your topic clusters. Search engines divide your posts into two categories for classification and improved interpretation:

Pillar content: Pillar content is a content element that focuses on your main topic. As a keyword, it introduces your potential visitors to a higher-level topic, describes the sub-aspects of the topic and thus starts the process of a possible conversion.
Cluster content: A number of different subtopics are then linked to the pillar content as partial aspects - the cluster content. It serves to generate more visibility across the largest possible range of topics and thus increase the traffic of the pillar content.
A tip: Feel free to use evergreen content so that you can benefit from your successful content in the long term.

A content strategy tool proves helpful here:
(ideally, as an integral part of an inbound strategy).
This tool ensures that every web post on gambling data japan extended aspects of a core topic - this is called pillar content - is automatically assigned as a keyword.





The ideal structure of SEO optimization
On the one hand, it helps you to identify relevant topics for your personas.
On the other hand, it allows you to offer your prospective customers a better user experience when they actually surf the site. This is because they find a helpful and logical topic structure and, in the sub-areas of the topic, helpful information on a question they have formulated themselves.

Content Strategy Topic Cluster Example



The search engines also rate the internal links of a topic cluster positively. In an attempt to think in the interest of the user, each cluster leads to an increase in your visibility when perceived by algorithms - which consequently means an increase in your traffic and your chances of conversion .