The Content Traffic Light: The quick and thorough quality check for your content
Posted: Sun Feb 02, 2025 5:57 am
Completely redesigned, with new offers – and now also in English
Click here to go directly to the page with all information and materials about the content traffic light.
Table of contents
Since 2017: many thousands of users
E-book, mobile-optimized online manual and other offers
Brand new: The content traffic light now also in English
Also new: All tools and downloads for your communication success at a glance
The Content Traffic Light is one of my most used free tools. Thousands of bc data people in companies and organizations use it to quickly and permanently check and improve content. I have completely revised the instructions and accompanying material for the Content Traffic Light. You can now find everything about this valuable tool on one page. There is also now an English version.
How do you produce content that really reaches the intended recipients, that builds relationships that contribute to the company's strategic and communication goals? My experience from many consultancies: Even if the content (marketing) strategy is well planned and carefully implemented, most companies lack effective criteria and tools to accurately assess the quality of their own content every time. There are a number of systems and methods, but they are all quite complex - which is why you often don't use them every time in your day-to-day work when you're under time pressure. That's why I've developed a tool that's as simple as it is thorough: the content traffic light.
Click here to go directly to the page with all information and materials about the content traffic light.
Table of contents
Since 2017: many thousands of users
E-book, mobile-optimized online manual and other offers
Brand new: The content traffic light now also in English
Also new: All tools and downloads for your communication success at a glance
The Content Traffic Light is one of my most used free tools. Thousands of bc data people in companies and organizations use it to quickly and permanently check and improve content. I have completely revised the instructions and accompanying material for the Content Traffic Light. You can now find everything about this valuable tool on one page. There is also now an English version.
How do you produce content that really reaches the intended recipients, that builds relationships that contribute to the company's strategic and communication goals? My experience from many consultancies: Even if the content (marketing) strategy is well planned and carefully implemented, most companies lack effective criteria and tools to accurately assess the quality of their own content every time. There are a number of systems and methods, but they are all quite complex - which is why you often don't use them every time in your day-to-day work when you're under time pressure. That's why I've developed a tool that's as simple as it is thorough: the content traffic light.