Optional Items to Include in Your Business Proposal
Posted: Sun Feb 02, 2025 6:15 am
A problem statement and solution: Before you jump into the details, sell your potential clients the “why” behind your proposal. Recap all of the problems you’ve previously identified and the solutions that your company has for them. Paint a picture of the future state and expected outcomes you’ll create.
Service and project details: Now that you’ve shown what problems you’ll solve, it’s time to describe how you’ll solve them. Here, you can detail your services and the details of the project. If you’re an accounting firm, you would list things like bookkeeping, tax returns, financial reporting, and payroll. For each service, provide a description of what it entails and the expected results.
Project deliverables timeline: Knowing when they can expect results can help build urgency in your prospects. If you’re selling software, for example, you could add an expected delivery timetable for data migration, implementation, training, and go-live dates. This will make the picture even clearer and help get you closer to the finish line.
Pricing: Proposals are a great place to present your pricing belize telegram data because it’s wrapped in all the benefits that you provide. Rather than just telling them the price information you would see on a menu, you can strategically place the pricing within your proposal. Describe each line item you’ll be charging for from the scope of work and services earlier in your proposal. Make it crystal clear so there are no surprises later.
Social proof: Points like statistics (money and time saved are usually the go-tos), case studies, or testimonials from similar clients help build your case. You can also use things like the number of years you’ve been in business (more years equals more trust) or the number of clients you’ve served (like McDonald's “1 billion served” signs).
Table of contents: A table of contents can be helpful if your proposal includes many different services and important information. However, it isn't necessary if it's a shorter proposal.
Package options: Depending on your type of business, it can be helpful to give a few pre-packaged options for different service levels. You have your economy (cheap) option, the standard package, and the premium offering. This can help prospective clients self-select for their own needs and save you time when creating custom pricing and service packages.
Contract: Some businesses will need to get a contract with terms and conditions signed before work begins, so your proposal can be a good place to include that. Accounting firms, for example, need to get new clients to sign an engagement letter that details the scope of work, payment terms, when they’ll be billed, etc. If you have that or something similar yourself, include it here.
Service and project details: Now that you’ve shown what problems you’ll solve, it’s time to describe how you’ll solve them. Here, you can detail your services and the details of the project. If you’re an accounting firm, you would list things like bookkeeping, tax returns, financial reporting, and payroll. For each service, provide a description of what it entails and the expected results.
Project deliverables timeline: Knowing when they can expect results can help build urgency in your prospects. If you’re selling software, for example, you could add an expected delivery timetable for data migration, implementation, training, and go-live dates. This will make the picture even clearer and help get you closer to the finish line.
Pricing: Proposals are a great place to present your pricing belize telegram data because it’s wrapped in all the benefits that you provide. Rather than just telling them the price information you would see on a menu, you can strategically place the pricing within your proposal. Describe each line item you’ll be charging for from the scope of work and services earlier in your proposal. Make it crystal clear so there are no surprises later.
Social proof: Points like statistics (money and time saved are usually the go-tos), case studies, or testimonials from similar clients help build your case. You can also use things like the number of years you’ve been in business (more years equals more trust) or the number of clients you’ve served (like McDonald's “1 billion served” signs).
Table of contents: A table of contents can be helpful if your proposal includes many different services and important information. However, it isn't necessary if it's a shorter proposal.
Package options: Depending on your type of business, it can be helpful to give a few pre-packaged options for different service levels. You have your economy (cheap) option, the standard package, and the premium offering. This can help prospective clients self-select for their own needs and save you time when creating custom pricing and service packages.
Contract: Some businesses will need to get a contract with terms and conditions signed before work begins, so your proposal can be a good place to include that. Accounting firms, for example, need to get new clients to sign an engagement letter that details the scope of work, payment terms, when they’ll be billed, etc. If you have that or something similar yourself, include it here.