Conversion landing pages

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The essence of the strategy is to generate a separate landing page for each low-frequency request. It is recommended by the co-founder of Moz Rand Fishkin to sites selling goods or services. His authority in the SEO sphere is off the charts, so it is worth listening. So, the SEO guru says that you need to collect from 12 to 20 transactional phrases with extremely low frequency (only a couple of requests per month) and develop a landing page for each of them with a direct link to the promoted site.

User Content
This is communication on the forum, comments, to which users need to be gently pushed, motivated. The mechanism must be thought out. If the resource is new and traffic is low, you travel agency email list should not wait until real visitors get going and write the necessary texts. Comment on thematic articles yourself using low-frequency phrases.

In general, if the semantics include many narrow queries, and there is little content relevant to them, it is worth enclosing it in a block, and not putting it in the topic of the page or article. Example: the answer to the query "how to delete a line from a two-dimensional array" is better placed in the "Question and Answer" section or the same user comments, rather than on a separate page.

How to find and collect low-frequency queries in Google and Yandex
By promoting your web resource exclusively by high-frequency queries, the owner risks never getting into the coveted TOP-10 search results or spending huge amounts of money on promotion (and still not being able to take the best places). Therefore, it is worth paying attention to low-frequency queries, promotion for which does not require an increase in the budget, and the effect is no less. If you do everything correctly, website promotion by low-frequency queries will bring the resource to the TOP place and provide stable traffic.

Learn semantics (method one)
Google Keyword Planner

Enter any high-frequency search phrase relevant to your resource → “Get results”.

Yandex.WordStat

"Keyword options" → select the most suitable queries → "Level of competition" (find out whether this query is low-frequency or mid-frequency). The indicators depend on the topic.

In the search bar, enter the selected queries containing several words (preferably) → “Show options”.

Select low-frequency keywords that are relevant to future content.