Goal functions in Yandex.Metrica
Posted: Sun Feb 02, 2025 9:14 am
Setting up goals in Yandex.Metrica allows you to receive information about the actions of site visitors for subsequent data analysis. First of all, this is important when assessing the effectiveness of advertising campaigns launched in Yandex.Direct. Information from Yandex.Metrica will tell you from which advertisements people most often perform the target action.
Data analysis will allow you to make timely adjustments to your advertising campaign, thereby increasing the effectiveness of promoting goods and services. Below we will tell you how to set up goals in Yandex.Metrica.
Defining goals in Yandex.Metrica is yahoo email list necessary to track the effectiveness of advertisements placed in Yandex.Direct. By logging into your personal account and viewing statistics, the site owner will determine which advertisements generated more targeted actions.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153442
Based on the data obtained, the marketer can make the necessary adjustments to the advertising campaign: change the text of the ads, remove unpopular ones, etc. A competent adjustment will significantly save the budget, increase the effectiveness of promotion and increase the site traffic.
How to set up goals in Yandex.Metrica, what indicators are important? The most important thing is to get information about the actions of site visitors. Conventionally, the main components of the resource are divided into three groups:
Sales.
This includes the following target actions:
clicking on the order placement button;
adding a product to the cart;
go to cart;
filling out confirmation and payment forms;
finalization of the purchase;
product comparison;
download price list;
order a call back.
Information about the company. The target action will be the transition of the resource visitor to the pages "Contacts", "About the company", "Terms of payment and delivery", "Licenses", "Certificates", etc.
Interest. The goals of this section are especially relevant for information portals. This includes: page view depth, transitions to similar articles, time spent by the user on the site, etc.
Why set up goals in Yandex.Metrica? As an example, let's take a standard online store website where you can put your favorite products in the cart and then make a purchase. For such a resource, the most important thing is to set up a sales funnel.
It includes the following actions:
pressing the add product button;
go to cart;
final order processing.
Once goals are set up, information on each of the above actions becomes available. This information helps you understand how many potential customers abandon their purchase and at what stage of the purchase process. For example, people most often do not add products to their shopping cart because they are not satisfied with the prices. If the product is in the cart but the person does not confirm the order, perhaps the payment methods or delivery terms are not suitable for them.
Data analysis will allow you to make timely adjustments to your advertising campaign, thereby increasing the effectiveness of promoting goods and services. Below we will tell you how to set up goals in Yandex.Metrica.
Defining goals in Yandex.Metrica is yahoo email list necessary to track the effectiveness of advertisements placed in Yandex.Direct. By logging into your personal account and viewing statistics, the site owner will determine which advertisements generated more targeted actions.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153442
Based on the data obtained, the marketer can make the necessary adjustments to the advertising campaign: change the text of the ads, remove unpopular ones, etc. A competent adjustment will significantly save the budget, increase the effectiveness of promotion and increase the site traffic.
How to set up goals in Yandex.Metrica, what indicators are important? The most important thing is to get information about the actions of site visitors. Conventionally, the main components of the resource are divided into three groups:
Sales.
This includes the following target actions:
clicking on the order placement button;
adding a product to the cart;
go to cart;
filling out confirmation and payment forms;
finalization of the purchase;
product comparison;
download price list;
order a call back.
Information about the company. The target action will be the transition of the resource visitor to the pages "Contacts", "About the company", "Terms of payment and delivery", "Licenses", "Certificates", etc.
Interest. The goals of this section are especially relevant for information portals. This includes: page view depth, transitions to similar articles, time spent by the user on the site, etc.
Why set up goals in Yandex.Metrica? As an example, let's take a standard online store website where you can put your favorite products in the cart and then make a purchase. For such a resource, the most important thing is to set up a sales funnel.
It includes the following actions:
pressing the add product button;
go to cart;
final order processing.
Once goals are set up, information on each of the above actions becomes available. This information helps you understand how many potential customers abandon their purchase and at what stage of the purchase process. For example, people most often do not add products to their shopping cart because they are not satisfied with the prices. If the product is in the cart but the person does not confirm the order, perhaps the payment methods or delivery terms are not suitable for them.