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[subornaakter20]

Today, several working schemes have been developed for writing sales welcome texts:

AIDA (attention - interest - desire - call to action).

ACCA (attention - understanding - perception of arguments - persuasion - call to action).

PAS (problem-attention-solution).

ODS (offer - constraints - call to action) etc.

The main thing is to understand the basic logic of writing a greeting. The text must be extremely clear, consistent, the cause-and-effect relationships and conclusions must be clear and transparent, the information must be laid out on the shelves. The goal of the copywriter is to outline the problem, draw attention to it, offer a solution, convince the client that it is effective, providing reasonable arguments and reasons, and then gently lead him to action. It is important to rely on facts, give specific examples, and disclose all potential benefits for the client.

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development


I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a apparel company database thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
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What blocks and information to use

It depends on the company's line of business; it is difficult to find a greeting sample on a website that would suit everyone. The main thing is to present the information in a structured manner, dividing it into logical blocks. This will allow the client to absorb the proposed text and the main message of the company.

If the site sells plumbing, it is silly to write long and tediously about the features of selling sinks and toilets or to tell some obvious things about the need for such a product, because it is important for the client to look at the models themselves. But if the company offers some unusual service or innovative product, then it is simply necessary to describe it all correctly, indicating the features, advantages and uniqueness, thereby attracting the buyer.

If a person wants to build a country house, he is primarily interested in construction technologies, types of building materials, deadlines for completing the work, the guarantees that the company provides, etc. This is what you should write in the greeting so that everything falls into place in the client's head. Lengthy discussions about life in nature and the advantages of country houses over city apartments are of no interest to anyone in this context. The main thing is maximum specificity and useful information.

A template text can do more harm than good. At best, it will simply be useless, and at worst, it will alienate the client. In any business, an individual approach to people is important.