Tips for Optimizing Your Website Search Engine
Posted: Sun Feb 02, 2025 9:30 am
Connecting a search engine to a site, even a high-quality one, is not enough. You need to improve the interface, track user behavior on the site, change ranking strategies, come up with and test new solutions. To make your site search a conversion-boosting tool, use the options below.
Analytics
Take care of it immediately after launching the site. Some CMS include a personal account and a resource statistics section. If your admin panel is not one of them, just use a free at&t email list counter from Google Analytics and set up site search monitoring in it.
Analytics provides a lot of valuable information:
About what content people are looking for on your site. The most popular posts and products. What people are most interested in.
About the attractiveness of goods. The most popular catalog items are those with the highest CTR in search results.
Which articles do users get answers to their questions from, and which don’t (the latter have a high bounce rate for traffic from internal search).
Is it easy to find the products you need on your resource (taking into account that people may spell their names incorrectly). If visitors use search, something is clearly wrong with the navigation.
All this information will be very useful when looking for ways to improve the resource and improve conversion rates.
In addition, it will become clear what content to add to the site. People often type queries into the search, but do not find suitable materials on your site? So, the materials need to be created! Write an article, news, etc. And no longer doubt its future demand.
Noticeable search bar
For an online store or a large portal with thousands of pages, a convenient and noticeable search is essential. A significant part of your content is almost impossible to find using standard navigation, and users will either leave in despair or, having tried to figure out the complex menu and filter system, still not find what they are looking for.
Noticeable search bar
Source: shutterstock.com
Place the search bar in a prominent and recognizable place, don't hide it.
Download a useful document on the topic:
Business Correspondence: A Checklist for Writing the Perfect Letter
Let users understand that this is a search within your web resource, not the entire World Wide Web. Plugins from Yandex or Google cause confusion because they contain the search engine logo. People do not understand whether they are searching on the site or will now be carried away to the open Internet.
Analytics
Take care of it immediately after launching the site. Some CMS include a personal account and a resource statistics section. If your admin panel is not one of them, just use a free at&t email list counter from Google Analytics and set up site search monitoring in it.
Analytics provides a lot of valuable information:
About what content people are looking for on your site. The most popular posts and products. What people are most interested in.
About the attractiveness of goods. The most popular catalog items are those with the highest CTR in search results.
Which articles do users get answers to their questions from, and which don’t (the latter have a high bounce rate for traffic from internal search).
Is it easy to find the products you need on your resource (taking into account that people may spell their names incorrectly). If visitors use search, something is clearly wrong with the navigation.
All this information will be very useful when looking for ways to improve the resource and improve conversion rates.
In addition, it will become clear what content to add to the site. People often type queries into the search, but do not find suitable materials on your site? So, the materials need to be created! Write an article, news, etc. And no longer doubt its future demand.
Noticeable search bar
For an online store or a large portal with thousands of pages, a convenient and noticeable search is essential. A significant part of your content is almost impossible to find using standard navigation, and users will either leave in despair or, having tried to figure out the complex menu and filter system, still not find what they are looking for.
Noticeable search bar
Source: shutterstock.com
Place the search bar in a prominent and recognizable place, don't hide it.
Download a useful document on the topic:
Business Correspondence: A Checklist for Writing the Perfect Letter
Let users understand that this is a search within your web resource, not the entire World Wide Web. Plugins from Yandex or Google cause confusion because they contain the search engine logo. People do not understand whether they are searching on the site or will now be carried away to the open Internet.