1. Determine your current brand positioning
Posted: Sun Feb 02, 2025 9:49 am
Brand positioning is a game of perception, and brands that are remembered distinctly by their audience enjoy an edge in a saturated marketplace. These steps will help you create a brand positioning strategy tailored to your business’s unique strengths and differentiators.
We’ll delve into the brand positioning strategies of some of the most iconic brands in the market. Additionally, we’ll show how small businesses can employ these tactics effectively offline and online. For our offline example, we’ll use Brew Haven, a local coffee shop, while our online example will focus on GemCrafted, a boutique e-commerce store offering artisanal jewelry.
Before you plan where to go, understand where you stand. Gauge how your audience brazil rcs data currently perceives your brand. Ask: How are you presenting your brand? Is it a niche player or a market leader? For many years, Toyota positioned itself around reliability with the tagline, “Let’s go places.”
Let’s explore how two boutique businesses position themselves in their respective markets.
Brew Haven: The shop currently markets itself as the “neighborhood’s cozy nook” known for organic blends. They could distribute feedback cards to patrons, asking what words come to mind when they think of “Brew Haven.”
GemCrafted: The online store is a destination for “customized gem pieces.” They could send surveys to their mailing list asking customers to describe their buying experience.
We’ll delve into the brand positioning strategies of some of the most iconic brands in the market. Additionally, we’ll show how small businesses can employ these tactics effectively offline and online. For our offline example, we’ll use Brew Haven, a local coffee shop, while our online example will focus on GemCrafted, a boutique e-commerce store offering artisanal jewelry.
Before you plan where to go, understand where you stand. Gauge how your audience brazil rcs data currently perceives your brand. Ask: How are you presenting your brand? Is it a niche player or a market leader? For many years, Toyota positioned itself around reliability with the tagline, “Let’s go places.”
Let’s explore how two boutique businesses position themselves in their respective markets.
Brew Haven: The shop currently markets itself as the “neighborhood’s cozy nook” known for organic blends. They could distribute feedback cards to patrons, asking what words come to mind when they think of “Brew Haven.”
GemCrafted: The online store is a destination for “customized gem pieces.” They could send surveys to their mailing list asking customers to describe their buying experience.