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Lean into numbers, so much so that you are defining even

Posted: Sun Feb 02, 2025 10:04 am
by rifat28dddd
Tons of impressive experience and achievements, yet they are neatly wrapped inside interesting bits of Ryan’s personality. It’s not just that he’s an A+ content marketer, he’s also a meditating vegan who loves to travel and has a sense of humor, much more relatable.
Lists a lot of well-known companies he’s worked with. No shame in dropping impressive names if tastefully done like it is here.
How to use this example for your LinkedIn summary:

“Wrap” your LinkedIn summary with tidbits about your personality at both the beginning and the end. This will make people more interested in reading the middle part and make you more relatable.
Don’t be afraid to add some humor. Yes, you can talk about farts and still convey professional expertise. In some ways, it makes your professional stuff more compelling since you’re able to have a sense of humor at the same time.
Worked with well-known people or companies? Let people know in your summary. It’s easier to read here than sifting through all of your past years of experience, and even those might not show everyone you’ve consulted or collaborated with.
Justin Welsh Tells a Compelling Tale about Growth and Getting Results
LinkedIn Profile Summary Examples - Justin Welsh
Why this works:

As you start reading Justin’s summary, you realize it’s going belize telegram data to be an interesting story about burnout, recovery, and growth. That’s a great hook.
Instead of saying, “I can help you grow your online audience,” he goes into a story about how he grew his and then lets you know about his digital course where you can do the same. This is the perfect example of “show, don’t tell” and helps build trust and confidence.
Expert use of compelling results woven throughout. You can’t read these numbers without being super impressed.
He is highly specific with everything, including how many minutes his course is, how many students there are, and how many pieces of content you can expect to produce per day from his course.
He ends with ways to contact him and learn more from his courses. This is a great space to let people know about your services and how to contact you, and he does that perfectly here.
How to use this example for your LinkedIn summary:

If you’re selling something, try using storytelling instead of just listing off how great the thing you sell is. This helps build more trust in your readers and confidence in you.
small details numerically. For example, if you are trying to get people to schedule a demo, say “15-minute demo,” similar to how Justin says exactly how many minutes his courses take to complete.
If you have one, end with a call to action. This could be letting people know where to contact you, what your website is, or how to sign up for your offering or product that you sell.
Don’t be afraid to be vulnerable and talk about difficult things. He talks about how career burnout led him to walk away from his job but then tells a great story about what he learned next