3. Connect your offering to your values

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If you run a bakery, you might say: “We believe in quality, community, and tradition (values). We use only the finest ingredients and time-honored recipes (how they’re embodied) to create delicious baked goods (how they’re embodied) and foster connections within our community through local events and partnerships.”


How do your values shape your products or services? Explain how your offering embodies those values.

Sticking with our example for a business that makes furniture, you could say: “Our greece rcs data commitment to sustainability (value) means using recycled materials and ethically sourced wood (how it’s embodied) to create furniture (offering) that minimizes environmental impact.”

A bakery could say: “Our dedication to quality (value) means using only the freshest ingredients and traditional baking methods (how it’s embodied) to craft delicious treats (offering) that our community can trust and enjoy.”

4. Condense your statements
Combine your answers from steps 1-3 into a concise statement that captures your company’s essence. Remember to include the “what,” “who,” and “why” elements.

The furniture startup can say: “We empower design-conscious homeowners to create beautiful, sustainable living spaces through eco-friendly furniture crafted with care.