How to craft the ideal subject line?
Posted: Mon Dec 23, 2024 4:59 am
Your subject line must be clear and must clearly convey the email’s message.
Your subject line should be personalized to create a personal connection and enhance relevancy. A personalized subject line refers to using the customer’s name or the name of the abandoned cart product. According to marketingsherpa, subject line personalization can increase the email’s open rate by 29.3%, the transaction rate by 49% and revenue per email by 73% on average.
To attract more attention, consider using special characters, such as “!!!”, a symbol (e.g. a heart, a letter), an emoji, etc., or using all caps.
On top of this, there are many techniq cell phone number in philippines ues and approaches to a subject line you can utilize. The approach should match the email’s message and your brand’s personality.
Take a look at FloraQueen’s subject line. It clearly states the purpose of this email – motivating you to continue shopping by offering you a discount. They also made the subject line personal by adding the shopper’s name, which implies the discount is unique to you.
Black Milk Clothing knows how to catch your eyes. First off, asking a question and one that implies desperation and attachment is a clever way to intrigue the viewer. To add on to its distressed feel, the question ends with “?!” instead of a simple “?” and is written in all-caps – a sure fire way to stand out.
Your subject line should be personalized to create a personal connection and enhance relevancy. A personalized subject line refers to using the customer’s name or the name of the abandoned cart product. According to marketingsherpa, subject line personalization can increase the email’s open rate by 29.3%, the transaction rate by 49% and revenue per email by 73% on average.
To attract more attention, consider using special characters, such as “!!!”, a symbol (e.g. a heart, a letter), an emoji, etc., or using all caps.
On top of this, there are many techniq cell phone number in philippines ues and approaches to a subject line you can utilize. The approach should match the email’s message and your brand’s personality.
Take a look at FloraQueen’s subject line. It clearly states the purpose of this email – motivating you to continue shopping by offering you a discount. They also made the subject line personal by adding the shopper’s name, which implies the discount is unique to you.
Black Milk Clothing knows how to catch your eyes. First off, asking a question and one that implies desperation and attachment is a clever way to intrigue the viewer. To add on to its distressed feel, the question ends with “?!” instead of a simple “?” and is written in all-caps – a sure fire way to stand out.