Fame alone is no guarantee of success
Posted: Tue Feb 04, 2025 8:41 am
Zurich was all about Fespo these days. At the holiday and travel trade fair, people were once again able to dream about their next break. But what actually makes a travel destination a dream destination for us that we recommend to others?
Misconceptions in Tourism Marketing
One of the biggest misconceptions in tourism marketing greece rcs data is that awareness is the secret to the success of established brands. In saturated markets, this misconception is proven wrong. In abundance, other market laws apply - here, attractiveness becomes the new leading currency. Because awareness is no longer a basic requirement, attractiveness is the key to greater awareness and thus greater value.
Tourism is performance, not advertising
No destination in the world is recommended by consumers because of its perfect advertising campaign and glossy brochures. Tourism is a service, not advertising. Even the best advertising campaign will have no effect if the staff on site are unfriendly, the food is bad and the range of attractions is interchangeable. In keeping with the motto "great on the outside, terrible on the inside". Mr and Mrs Meier will not go back here a second time and will definitely not recommend the destination.
Misconceptions in Tourism Marketing
One of the biggest misconceptions in tourism marketing greece rcs data is that awareness is the secret to the success of established brands. In saturated markets, this misconception is proven wrong. In abundance, other market laws apply - here, attractiveness becomes the new leading currency. Because awareness is no longer a basic requirement, attractiveness is the key to greater awareness and thus greater value.
Tourism is performance, not advertising
No destination in the world is recommended by consumers because of its perfect advertising campaign and glossy brochures. Tourism is a service, not advertising. Even the best advertising campaign will have no effect if the staff on site are unfriendly, the food is bad and the range of attractions is interchangeable. In keeping with the motto "great on the outside, terrible on the inside". Mr and Mrs Meier will not go back here a second time and will definitely not recommend the destination.