In a concrete example, this means that with the splitting fees of around six million francs per year (!) for Radio Grischa and TeleSüdost, Lebrument cross-subsidizes his Bündner Tagblatt. On the one hand, this cements his regional monopoly and, on the other hand, allows him to publish the only newspaper in the country that benefits from state money despite the lack of press funding. being shattered. Steve Jobs, touted as a savior, has not yet contributed to the miraculous recovery of the media groups with his iPad, as predicted by Springer boss Matthias Döpfner.
There have already been some real spain rcs data iPad flops in Germany, while most publishers are surprisingly cautious about using their expensive glossy products, which, given the usual euphoric mentality of press departments, suggests serious problems. And the interaction business, which Ringier in particular is touting as a miracle cure, is also faltering.
This company has come under criticism for the inherent conflicts of interest with neutral reporting. In an interview with the Tages-Anzeiger, Michael Ringier sheepishly said that the interests would have to be disclosed more clearly in the future. And some of the projects that have been initiated are only bringing costs instead of success, as shown by the hasty closure of the vanilla.ch platform, with which Ringier wanted to copy Groupon's gigantic success. Despite pushy cross-promotion, not all products can be pushed onto the market.
And so, in addition to the damage to their own strong brands through often over-aggressive cross-promotion, there is also the threat of direct losses. Yes, the media industry is doing great again, as is being announced everywhere. But it is primarily the reduced costs, not the new revenue, that are responsible for this. At some point, however, costs cannot be reduced any further. And then you have to tackle the more difficult task of throwing old, no longer valid wisdom overboard. Tamedia has just taken an important step in this direction.