What makes a brand successful?
A brand is successful if it has clear associations in the minds of its audience that are identifiable, unique, and consistent, and it evokes positive emotional associations in the public that are directly related to the company’s products and personality.
Brand management involves analyzing the competitive landscape and brand equity, developing a brand strategy, determining brand positioning, creating and communicating brand guidelines using presentations with clear instructions, and directing the execution of the brand strategy in marketing and throughout the company.
What is Brand Personality?
Brand personality encompasses the human traits that customers india mobile database associate with a brand. Brand personality is how they would describe the brand if it were a person, usually with strong emotional cues like silly, rugged, sophisticated, funny, or passionate.
What makes the brand unique?
A brand is unique when it is instantly recognizable and clearly distinguishable from its competitors in sight, voice, and tone.
What are the responsibilities of a brand manager?
Brand managers develop a brand strategy that supports a company's business objectives and execute that strategy to create positive brand perception in target markets.