You need a growth process before tactics . But before the growth process, you need a strategy. This framework is about how you structure your strategy and position yourself to achieve “Smooth Sailer” growth.
This isn’t a great product, productmarket fit, or growth hacking. What is this?
The difference between companies valued at over $100 million and those macedonia mobile database that struggle is the ones that are able to put together four pieces of the puzzle:
What is needed to build 100M-Reforge.jpeg
There are four basic fits: Market-Product Fit, Product-Channel Fit, Channel-Model Fit, and Model-Market Fit. I will specifically address each of these fits and how to apply this framework.
There are three very important points I want to highlight in these posts:
You need to find four companies that are well suited to growing to $100 million+ within the time frame of venture capital support.
Each of these fits affects the others, so you can't consider them in isolation.
Fits are always evolvingchangingbreaking. When that happens you can't simply change one element, you have to revisit and possibly change them.