Divvies sells vegan and nut-free cookies, popcorn and cookie sandwiches in the United States.
How big is this niche?
Divvies targets two main markets: the nut allergy market and vegans. In the US, an estimated 10 million people 3% of the population have nut allergies, while an estimated 3% are vegans . If we assume no overlap, that's 6% of the US population, or about 19.7 million Americans.
How did the brand get started?
Founders Mark and Lori Sandler founded Divvies in 2005 to make vegan and nut-free snacks available to more people after their young son was born with severe food allergies and Lori began baking snacks for him that were free of nuts, eggs and dairy.
How do brands attract customers?
Unlike most of the other niche businesses on this list, Divvies sweden mobile database doesn’t seem to drive much business from search. They estimate that they get 1,000 visits per month from organic search, and haven’t received traffic from paid search since 2018.
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Additionally, the majority of their organic visits come from branded searches — the term “divvies” is searched an estimated 1,000 times per month in the US:
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It’s clear from this that Divvies has built some brand awareness, likely due to the fact that their products are available nationwide at Whole Foods Market , Amazon Fresh , Wegmans , and other retailers. Many of the people searching for “divvies” each month may have first encountered the brand at a local retailer and are now looking to purchase their products directly online.