Gray hat SEO encompasses some opaque SEO tactics. While they are not against practices banned by search engines, they are a bit unethical and may be banned in the future. Gray hat SEO threads border on the black hat SEO line. Gray hat tactics are not usually listed as prohibited behavior in webmaster guidelines, but they are a bit fishy. Once search engines discover them, many gray hat practices have become black hat practices over time. How to Avoid Black Hat SEO There is no doubt that black hat SEO is a risky business that is not worth engaging in. Here are the best practices to avoid black hat SEO.
Treat searchers and search engines the same way. Avoid "cloaking" or deceiving search engine crawlers by redirecting them to another page. You should always focus your efforts on solving problems for searchers israel mobile database and creating a great user experience from search engines to your site. Only write high-quality, original content and avoid keyword stuffing. Never scrape, copy, or rewrite content that belongs to someone else. Google's content guidelines and our content creation toolkit may help. Follow the rules when adding structured data to your site.
Make sure any schema markup you add is accurate and does not mislead users is considered a black hat transaction. Offering free products in exchange for links is also prohibited. If you are unsure whether an exchange may not be ethically compliant with the FTC's endorsement guidelines, see this detailed blog post on Google paid links. Avoid setting up private blog networks for the purpose of gaining links. Differentiate your site and content so that people link to you naturally, rather than faking it before you succeed.