Which "hunting tools" should you use
Posted: Thu Feb 06, 2025 7:12 am
In this metaphor, you need to know:
Which prey are you going after?
The first step is to identify your business model. What kind of customers “prey” does your SaaS need?
Elephants – worth hundreds of thousands of dollars a year
Antelope – worth tens of thousands of dollars poland mobile database per year
Rabbits – worth thousands of dollars per year
Rats – worth hundreds of dollars per year
Flies – a few dollars a year
Next, determine the right “hunting tools,” also known as your acquisition strategy. There are three main types:
Spears – Requires a lot of direct human skills and involvement, such as sales and business development. Suitable for SaaS businesses targeting enterprise customers.
Nets – Attract a large number of potential targets at once, such as content marketing . Suitable for SaaS businesses targeting small businesses.
Seeds — Your customer base is independent. Examples include word-of-mouth marketing and virality. Suitable for SaaS businesses targeting small businesses or consumers.
For us, our client base is primarily in the $1k-$10k range. That’s why our content marketing strategy works so well — it’s the right tool for the right group.
Which prey are you going after?
The first step is to identify your business model. What kind of customers “prey” does your SaaS need?
Elephants – worth hundreds of thousands of dollars a year
Antelope – worth tens of thousands of dollars poland mobile database per year
Rabbits – worth thousands of dollars per year
Rats – worth hundreds of dollars per year
Flies – a few dollars a year
Next, determine the right “hunting tools,” also known as your acquisition strategy. There are three main types:
Spears – Requires a lot of direct human skills and involvement, such as sales and business development. Suitable for SaaS businesses targeting enterprise customers.
Nets – Attract a large number of potential targets at once, such as content marketing . Suitable for SaaS businesses targeting small businesses.
Seeds — Your customer base is independent. Examples include word-of-mouth marketing and virality. Suitable for SaaS businesses targeting small businesses or consumers.
For us, our client base is primarily in the $1k-$10k range. That’s why our content marketing strategy works so well — it’s the right tool for the right group.