Images are not filler content — or at least, they shouldn’t be. Every image on your page should have a purpose.
When an image is relevant to the content of the page, it can improve your visitor’s experience in the following ways:
Provide additional context,
Clarify complex topics,
What’s more, images with a clear purpose are more likely to rank on their own.
Let's say you have a post about intermittent fasting. If you were to include an image of an empty plate, what purpose would it serve besides aesthetics?
On the other hand, let's say you create an image that actually demonstrates how intermittent fasting works. A user looking for "intermittent fasting" or "what is intermittent fasting" might find a detailed table or scheme more valuable.
Here’s a proof — the vast majority of images ranking azerbaijan mobile database for “intermittent fasting” are informative graphics, not stock photos or illustrations:
Image search results for "intermittent fasting"
This unique image can do wonders for increasing the authority of your page and overall trust in your brand.
Always use the highest quality images
As for what makes an image better than another, there are certain qualities to consider:
Image clarity
Relevance to your industry, page content, and audience
Agemodernity of images
Consistency of style with the rest of the site
2. Choose the right image format
Using the proper image format can save you a lot of trouble – both in terms of image quality and file size.