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For example, here are some strong words and terms

Posted: Thu Feb 06, 2025 9:11 am
by Rina7RS
Secret
Powerful
ultimate
Perfect
Best
Crazy
Surprising
Our data found that Power Words actually reduced CTR by 13.9%.Power words in title tags were correlated with lower CTR

My take on this is that while Power Words are great for grabbing attention ivory coast mobile database on noisy platforms like Facebook, they look like clickbait in Google search results.

For example, look at the first 3 results for the keyword “how to write a headline.”"How to write headlines" top three results

For a keyword like this, you’d expect an over-the-top title like “How to Write Crazy Amazing Headlines.”

However, the first 3 results all use pretty subdued title tags."How to write headlines" top three results have subdued title tags

Key Takeaway: While Power Words may be effective on social media, they can hurt your organic CTR. In fact, headlines with Power Words had a 13.9% worse CTR than headlines without any Power Words.

Emotional headlines can increase organic click-through rates
Our data shows that emotional headlines headlines with positive or negative sentiment have higher CTRs compared to emotionally neutral headlines.Emotional titles have a higher organic click through rate

Specifically, we found that emotional headlines had a 7.3% higher absolute CTR compared to non-emotional headlines.