Every business has a sales funnel where your prospects will enter at the top, middle, or bottom. The top of the funnel drives higher traffic with lower intent to buy or convert, while the bottom of the funnel typically sends lower traffic with higher intent.
The best strategy is to target keywords throughout the funnel, ensuring their SEO efforts are driving traffic at every stage.
Use competitor analysis
While competitor analysis is important during the keyword research phase, it is also a core part of keyword strategy development.
Using the Semrush Keyword Gap tool to understand the keyword china mobile database overlap between your own domain and your top competitors can help you identify opportunities.
It’s all about understanding the competitive landscape, keeping a close eye on it, and using those insights to shape your own strategy.
How difficult will it be to rank for the keywords you’re targeting?
This is something you have to consider if only to ensure you have a strategy in place that will result in month-over-month growth.
Ranking for difficult keywords takes time. However, by considering the keyword difficulty of the terms you are targeting, you can use a mix of low-, medium-, and high-difficulty keywords to help show growth and compound organic traffic as quickly as possible.
You can run your keywords through the Keyword Overview tool to see the Semrush Keyword Difficulty Score.