How to reconcile marketing and sales?

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Why is Zero Moment of Truth crucial in marketing strategy?
Zero Moment of Truth (ZMOT) is key in marketing strategy iran telegram data because it is at this moment that consumers actively seek information about a product and form their first opinions, before they even come into direct contact with the brand.

Thanks to this, the company has the opportunity to influence the perception of the brand by providing valuable content and building positive associations already at the stage of initial purchase considerations.

In today's world, consumers have immediate access to information that can help them purchase a specific product. Thanks to the Internet and mobile devices, customers can read reviews, watch influencers' opinions, browse product comparisons or check recommendations at any time.

This access to online resources largely influences the formation of brand opinions and has the unique power to dispel or deepen customers' doubts.

ZMOT allows you to tailor your communication to the needs and expectations of your target group, which strengthens your brand positioning in their minds. In this way, your brand not only stands out from the competition, but also builds a lasting bond with your customers, which is key to the effectiveness of your marketing strategy.