: Algorithms on platforms like Instagram and Facebook analyze user preferences and show them content that they might be interested in. Brands can create different content that is tailored to the interests of different target groups, increasing the chances of interaction and engagement. For example, a beauty brand can create educational posts that target groups looking for skincare knowledge, while others can be inspirational, showing the effects of using products, reaching people looking for new makeup trends. Suggested posts on Instagram can also look like this:
suggested posts – zmot
Image source: idownloadblog.com
To sum up:
Zero Moment of Truth (ZMOT) is the stage where consumers seek iraq telegram data information online before making a purchase, giving brands the opportunity to influence customer decisions through valuable content.
SEO, content marketing and user-generated content (opinions, reviews) help brands reach consumers at the ZMOT stage, increasing their visibility and increasing audience trust in the brand.
ZMOT is important for many industries, in particular cosmetics, electronics, e-commerce and tourism, and broadly understood services, where consumers look for online opinions and recommendations before making a purchase.
AI, chatbots and augmented reality support ZMOT, enabling brands to communicate more personalized and engagingly with customers at key moments.