How does the availability of information affect customer decision-making?
Posted: Tue Feb 11, 2025 3:21 am
For marketers, this means that a brand’s online presence is key. Potential customers will seek out information online, whether a brand actively engages with Zero Moment of Truth or not.
For this reason, brands should ensure that they offer valuable and easily accessible content – blog articles, videos, expert opinions or stories from satisfied customers – that can support customers’ purchasing decisions at the zero moment of truth stage.
In practice, this means building reliable resources and israel telegram data strategically managing content on the Internet so that the brand is visible where customers are looking for it.
The lack of this visibility makes it harder for potential customers to learn about and get to know your brand, which can drastically reduce their chances of purchasing your product or service.
For this reason, brands should ensure that they offer valuable and easily accessible content – blog articles, videos, expert opinions or stories from satisfied customers – that can support customers’ purchasing decisions at the zero moment of truth stage.
In practice, this means building reliable resources and israel telegram data strategically managing content on the Internet so that the brand is visible where customers are looking for it.
The lack of this visibility makes it harder for potential customers to learn about and get to know your brand, which can drastically reduce their chances of purchasing your product or service.