How do marketers approach building a strong brand?

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How do marketers approach building a strong brand?
My observations show that marketers are increasingly dominated by the destructive belief that performance-oriented activities are superior to brand building activities .

This is the result of a popular trend today, which consists in giving up brand building in favor of focusing on the effects here and now.

In practice, however, investing in building a strong brand is netherlands telegram data crucial if we think about strategic success.

So where does this trend come from?

The mechanism here is simple – building a brand takes time, often a lot. We are talking about a time horizon of at least a few months to see the first effects.

Testing the patience of superiors with statements such as "you'll have to wait about 6 months to see the results" is, in the eyes of many marketers, just asking for trouble.

At the same time, the prospect of achieving quick results that we will be able to boast about to the board just a few days after the launch of the new campaign is extremely tempting.

After all, every marketer wants to prove their worth and show that their actions bring immediate results as if by magic .

As a result, according to a report by Nielsen – in 2024, as many as 70% of marketers plan to reduce their expenses on brand building, while transferring funds to performance.