Marketing Outsourcing – is it profitable?

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What is the 95:5 rule?
The 95:5 rule means that at any given time, 95% of potential customers are not actively looking for the product you offer. That’s why it’s so important to have your brand in the minds of customers before they even start searching. This increases the chances that they’ll choose your company when they have a specific need.

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Building brand awareness is a process that should be carried out continuously. There are no eternal brands that, once they have built awareness, will be able to build their business forever.

Even brands like Apple, Coca-Cola, McDonald's, or Volkswagen have to make sure that their brand remains in the minds of their target group and has a stable position there. Of course, these brands have it a bit easier, thanks to the strong brand they have managed to build, but achieving this level has cost them years of hard work and fighting for a presence in the minds of their recipients.