How to Attract More Leads for Your SaaS Business

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Company.What types of leads are there?Getting your sales team to contact every lead would be . Inefficient because some people are closer to buying than others. That’s why many companies divide . Their leads into subcategories. These vary from company to company, but the two most common . Are marketing-qualified leads (mqls) and sales-qualified leads (sqls). Marketing-qualified leads (mqls)marketing-qualified leads (mqls) are leads .

That have interacted with your marketing but are not ready shop to buy. For example, they . Might have attended your webinar or downloaded a free ebook. Sales-qualified leads (sqls)sales-qualified leads (sqls) . Are leads that have taken actions to indicate their desire to buy. For example, they . Might have signed up for a trial or requested a quote. Most businesses hand sqls .



Over to a sales team.Sidenote. Definitions of mqls and sqls tend to vary between companies, . With some having more stringent criteria than others. For example, some may consider things like . “intent to buy” and “customer fit” when categorizing leads. What is lead generation?Lead generation is . The process of attracting, engaging, and capturing the interest of people who might want to .