Do modern marketers operate based on marketing objectives ?

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Recent changes have had a major impact on marketing in particular, which is very susceptible to any market fluctuations.

As a result, some marketers began to doubt the necessity of planning for the future and setting goals. Rightly so?




Clear and precisely defined strategic marketing goals have so far qatar telegram data been the recipe for companies to ensure stability and continuity of operation.

However, the constantly growing dynamics of change meant that the set goals increasingly required corrections, and as a result, their final shape often differed significantly from the original assumptions.

To answer the question of how marketers currently approach the issue of goals, let's look at the research.

As we learn from one of them – conducted by CoSchedule , a company specializing in providing solutions supporting the coordination of marketing activities – 74% of marketers have a habit of defining marketing goals for their brand.