In a study conducted by Adobe, survey participants were asked what annoys them most about emails they receive from brands.
Among the responses, the most common issue was the brand sending emails too often. Almost every second respondent pointed to this aspect.
the most annoying thing about email marketing
Source: Adobe, 2017
Sending too many emails can be a bad practice, especially since russia telegram data it can cause your emails to end up in your spam folder more and more often.
The next places on the list were occupied by, among others, emails that were too long or poorly written, as well as emails encouraging the customer to purchase a product or service that they have already purchased.
If you want to effectively reach your recipients using e-mail marketing, you should first of all: set up a schedule for sending new mailings so as not to overwhelm your recipients with too much content, and ensure that the mailing is the right length and has a reader-friendly structure.