Marketing expenses – how big should they be?

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Mariusz Lodyga
Marketing Strategist
6 min
Establishing a marketing budget is one of the most difficult challenges business owners face.

After all, the final amount of marketing expenditure may later have a serious impact on the company's situation and influence its future development.

As a result, planning how much we spend on marketing is actually singapore telegram data an attempt to reconcile two opposing fronts.

One of them is responsible for the company's development ambitions, the other for the desire to protect it from serious losses.

Recent reports show that, in the face of uncertainty that has gripped the market in 2023, entrepreneurs are now preferring to dig in their heels in anticipation of the coming difficulties rather than push ahead with the hope that the company will record growth.