Cross-selling is a technique of offering

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Cross-selling
a customer products and services that are related to what the customer intends to buy or has already purchased.

Surely, each of you, when shopping in an online store, has come across sections such as "Related products", "Recommended accessories", "See also", etc., placed on the card of the product you were going to buy. south africa telegram data This type of activity is a perfect example of using the cross-selling technique.

For example, the Pyrkon brand does it in its online store Pyrsklepik in the following way:

Pyrsklepik - an example of a sales technique - cross-selling


As you can see, in the product card of the store selected by the user, apart from issues directly related to this product, we will also find a proposal of "related products" that the user may be interested in. This is how cross-selling works.

In practice, using this sales technique can have a drastic effect on increasing the average transaction value, as well as supporting the brand in addressing additional customer needs.