PPC and online marketing in September: What the new month brought

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overview of what's new in the world of PPC and online marketing.
September's online marketing season brought a whole new batch of news that is shaking up the entire industry. From changes in search engine algorithms to the rise of new platforms to innovative marketing strategies - the beginning of the first autumn month is definitely worth it. Let's take a look at the most interesting things that the beginning of September brought.

Google is testing more prominent ad labels in search results
Google is constantly working to improve the user experience and transparency of its services. One of the latest experiments is to more prominently label paid ads in search results . This means that labels like "Sponsored" albania mobile database and "Promoted Results" will have a more prominent visual appearance. The goal is to help users better distinguish paid ads from organic results. With this step, Google wants to protect users from misleading practices and ensure that they are aware of which results are paid. In addition, clearer labeling of ads can help users find relevant information faster.

Google integrates Wayback Machine links into search results
Google is integrating the Internet Archive's Wayback Machine into its search results , making it easy to access older versions of websites. If you come across an interesting page and want to see what it looked like a few years ago, just click on the "About this page" feature. This will give you more options, including a link to the Wayback Machine. Clicking on it will open an archived version of the page. This will make it easy to look back in time and view older versions of your favorite websites.

EU's top court upholds $2.7 billion fine for Google
A record fine of $2.7 billion was imposed on Google for favoring its own comparison shopping service in search results.

The European Union’s top court has upheld a record $2.7 billion (€2.4 billion) fine against Google for anticompetitive practices related to its Shopping service. Google was accused of favoring its own comparison shopping service in search results, putting competitors at a disadvantage. The court ruled that Google’s actions were “discriminatory” and fell outside the scope of fair competition. While Google has already made changes to comply with the court’s ruling, the ruling could lead to further changes in how it shares data, makes algorithms more transparent, and affects how advertisers strategize and spend their budgets.