Balance in link building strategies

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Link Building: Creating Quality Content to Get Links
Undoubtedly, the ultimate risk-free strategy for gaining links is creating high-quality content .

Content marketing for online brands must aim to generate a plausible reason why visitors should be interested in coming to our portal, and this is done by generating unique materials that offer relevant and valuable answers to users' needs.

The production of content , in addition to the actual value that it brings, also serves as a justification for the links that we could obtain through paid campaigns. We must imagine that Google's algorithms act chinese singapore phone number list by trying to simulate the reasoning of an authentic person when faced with a link and try to judge its value: why does site A link to site B? Does this link bring me advantages? Are the two portals thematically similar to each other?

It is therefore essential to generate an appearance of reliability, value and uniqueness that makes the idea that someone intends to link to our site plausible in the eyes of Google, to avoid dangerous penalties .

Especially when you are at the beginning of your career as a “link grabber” you can be tempted to get as many backlinks as possible with commercially key anchor texts to improve your positioning quickly. Quick, but not painless. The exponential growth of links not supported by the increase of other visibility signals (site content, shares on social networks, mentions on other blogs) is a warning bell that can attract the attention of the algorithms: since Google Penguin, the great bugbear of unnatural links, has become updated in real time, the risk is even more palpable.

What I suggest is to start working to generate a “reasonable” base of backlinks with branded anchor text (domain name or company name) and then, progressively, increase the percentage of the text that links to us that is more focused on improving the ranking for the business (“service”, “service + location”, “brand name + service” etc.).

A fairly neutral and plausible balance could be a ratio of one commercial key for every three links, that is, maintaining two brand keys for every three . The commercial anchors in any case should be reasonably varied between them to maintain a plausible naturalness in their growth.