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Content Management Tool #1: A Content Management System (CMS)
In order to manage content and provide an optimal user experience, a content management system (CMS) is the most important tool for companies or content managers.

A CMS is a software package that supports content design, editorial workflow, content merging, and content distribution and analysis.

CMS software usually includes

drag-and-drop editor or drag-and-drop editing
CTA tools for conversion
the ability to create multilingual content
Planning, publishing and management tools for blogs, landing pages and websites
analysis options
Permissions for users, teams and other access
integration opportunities
secure web hosting
There are software solutions that, in addition to the above points, offer lawyer database planning, publishing and management tools for emails and social posts as well as A/B testing and attribution reports. Solutions that integrate and process CRM data and thus greatly simplify personalized mailings, for example, are also a real asset ( marketing automation ).

Two widely used software solutions are presented here:

CMS Tools in Comparison: HubSpot CMS Hub vs. WordPress

We recommend that you take a close look before you decide on a CMS software package. One thing is certain: content management itself has become an indispensable part of any business.