Social Media Strategy - Relationships guide action

[Shishirgano9]

2Billion people worldwide currently use social media, and the number is rising. Perfect for marketers, because social media marketing reaches the respective target groups very precisely. However, you should never start marketing blind, which is why a social media strategy is essential. Experience is the key to success here, but gathering it takes time. That's why you can benefit from the years of experience of a digital agency and consider these 10 essentials to develop a successful social media strategy.

4.76 billion users - and the number is rising (Source: statista )
The facts speak for themselves when it comes to social media.

Ultimately, everyone is somewhere on social media: all twitter database backgrounds, all motives, all personal intentions. That is why advertising in the classic sense is discriminated against and sanctioned. At best, it can score points as an original format.

This is about dialogue, exchange and all group dynamic aspects of relationships. Anyone who wants to place a clear message in this interpersonal jungle needs a clear strategy.

Therefore, pay attention to these 10 relevant strategic points:

Social Media Strategy Tip 1 - Develop a Persona
Your persona is the basis for all your marketing and sales activities towards immense potential. It gives the targeting of your social media marketing a human focus.

Before you can start planning your social media campaigns, you need to know who you are planning them for:

What challenges or pain points do your ideal customers face when using the Internet?
Where do they spend their time? and
What interests you in general?
Once these questions have been answered, you can start creating content.