App Ad Extension ideal for more downloads of your app or more visitors to your website.

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You can assign locations to specific campaigns or ad groups. And when linked, store locations are automatically updated when stores open, move, or close. - Do you sell through retail chains? You can also link your stores .

Example of location asset

Source: Google Ads Help

Of course, you can use this extension to encourage fusion database downloads of your app. However, Google recommends that you enable the App Installs campaign type for your ads.

Because an app highlights the value of your entire portfolio, it also helps drive more people to your website. That's why these ad extensions can be used for both business and general keywords, as well as alongside other assets - you decide what's most important to you.

Example of app extension

Source: Google Ads Help

#11 Seller Ratings
makes sense if your customers' enthusiasm speaks for itself.
If you have collected enough good reviews for your company, Google will automatically display them.

Of course, you can decide for yourself whether customer reviews are used by completely deactivating the automatic use of assets. But it is difficult to recommend this: Google takes care to keep ads as appealing as possible - in your interest. And the sources for reviews are subject to quality criteria, without which no review will be displayed. The review must convince Google as a genuine customer opinion. And if customers were convinced by you, this also has persuasive power for future interested parties.