LinkedIn has a better chance of creating meaningful audiences because

[Dimaeiya333]

Of all the new things LinkedIn is bringing, I'm most excited about its approach to predictive audiences. It uses artificial intelligence to help find audiences for their most valuable users. This allows advertisers to say to LinkedIn, "Here are our most valuable people; use your business attribute data to find more." That's really important to LinkedIn.

You can base these lists on conversion events, contact lists, or lead gen forms; the minimum number of users for a seed list is 300.

Predictive audiences can potentially fill a targeting gap. Many companie panama mobile database s have differentiated ideal customer profiles or specific job roles that are not available for targeting.


Google is known for its difficulties in matching business emails.
LinkedIn's business data is much richer.
When testing predictive audiences, keep in mind that success depends heavily on your CRM data. Make sure you have at least basic audience segments that you can define and ask LinkedIn to emulate.

Revenue attribution reporting
B2B companies can now look at closed, won opportunities that generated revenue and study how people involved in the deal saw and/or engaged with the company’s LinkedIn advertising.

It’s a bit of a chicken-and-egg situation (which came first: interest or engagement?), but it’s still valuable information that can help you track the platform’s impact and see how LinkedIn can impact business.

LinkedIn Ad Library
LinkedIn provides an Ad Library that allows users to search for competitors’ ads based on keywords or company names. This library is a useful tool for marketers who want to get inspiration for their own ad campaigns or monitor their competitors’ strategies on LinkedIn. Users can enter keywords that are related to their industry or products and services, and the Ad Library will display relevant ads that are active on LinkedIn. This way, marketers can gain insight into how competitors are reaching their audiences , what types of content they are using, and what are the trends in B2B advertising on the platform. This functionality helps marketers better understand the market and optimize their own strategies for the best results.