What types of content you should create!
Posted: Tue Feb 11, 2025 9:58 am
Analyze your target group
If you haven't yet developed buyer personas for your company, you should start now . Buyer personas take into account both demographic and psychographic characteristics of your ideal customer. The resulting profiles describe quite precisely those people who are either already customers of your company or should ideally become customers. Google Analytics offers very good insights into the demographics and interests of the people who have already interacted with your content.
Once you have identified your ideal customers, you should mint database observe their online behavior. Which social networks do they use most often? Do they tend to use mobile devices or desktop browsers to go online? Which publications do they read, e.g. specialist magazines, blogs? Who influences their thoughts and actions? Answering these questions will help you understand two essential things:
How you should distribute your content!
Download our practical guide for your content marketing here :
Content Marketing Checklist
Brainstorming - Collect ideas for your content
Search engine optimization (SEO) usually starts with keyword research: you want to find out which keywords are right for customers in your industry, which keywords have the most or least competition, and which keywords you have a chance of ranking for if you optimize your content. Of course, keywords still play an important role, but a better SEO strategy is to start with the user and then deal with the keywords. The right mix of SEO and content marketing means putting the user at the center.
Create content that gets shared
Think about what content you could create and consider why people share content online. Here are a few possible reasons:
If you haven't yet developed buyer personas for your company, you should start now . Buyer personas take into account both demographic and psychographic characteristics of your ideal customer. The resulting profiles describe quite precisely those people who are either already customers of your company or should ideally become customers. Google Analytics offers very good insights into the demographics and interests of the people who have already interacted with your content.
Once you have identified your ideal customers, you should mint database observe their online behavior. Which social networks do they use most often? Do they tend to use mobile devices or desktop browsers to go online? Which publications do they read, e.g. specialist magazines, blogs? Who influences their thoughts and actions? Answering these questions will help you understand two essential things:
How you should distribute your content!
Download our practical guide for your content marketing here :
Content Marketing Checklist
Brainstorming - Collect ideas for your content
Search engine optimization (SEO) usually starts with keyword research: you want to find out which keywords are right for customers in your industry, which keywords have the most or least competition, and which keywords you have a chance of ranking for if you optimize your content. Of course, keywords still play an important role, but a better SEO strategy is to start with the user and then deal with the keywords. The right mix of SEO and content marketing means putting the user at the center.
Create content that gets shared
Think about what content you could create and consider why people share content online. Here are a few possible reasons: