The Great Content Marketing Gap [Infographic]

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Today, more and more companies are betting on content marketing to generate brand awareness, leads and customer loyalty. According to the latest industry report prepared by the Content Marketing Institute and MarketingProfs, 86% of B2B companies and 77% of B2C companies claim to implement content strategies as a way to achieve their marketing objectives. However, there is a gap between the motivations of marketing departments and the results they actually see. We explain how to ensure that expectations exceed reality and improve content marketing .

This infographic, created by OneSpot , reflects how the results obtained from actions in a netherlands phone numbers content strategy are not always aligned with our initial intentions or expectations. In addition, it suggests some actions for marketers to close this gap and improve content marketing.



Image: DollarPhotoClub


Expectations versus reality
Some of the contrasts that professionals encounter in the current implementation of content marketing are:

Interesting content is one of the main reasons people follow brands on social media. However, only 1 in 5 users will look at more than just your headline and read your entire article.
86% of marketers implement content marketing, using an average of 12 tactics. However, 59% of marketers feel that their teams do not have the tools to be successful at it.
Content marketing costs 62% less than traditional marketing. However, 52% of content marketers point to budget constraints as their main drawback.
68% plan to increase their use of blogging. However, only 43% have a mobile-optimized blog.
54% of marketers choose Facebook when asked about a content marketing channel. However, only 43% believe their efforts are effective.
92% of marketers believe social media is important to their business. However, only 1 in 3 believe they can measure the ROI of their social media activities.
Improving Content Marketing: Actions You Should Implement
Below we suggest some actions you can implement to shorten the gap between your goals and the results obtained:

57% of content marketers feel that lack of time is their main challenge, and 45% have difficulty producing enough content
. Allocate more time to content creation by automating tasks that, while necessary, do not directly impact your results.

Recycle what you have. Review your blog's analytics. What content gets the most traffic and shares ? What blog posts get the most attention from visitors? From this you can decide whether to put that content into motion, modify it, or put it in a new format to improve your content marketing.
Outsource. When time is at a premium, choose to outsource content creation to freelance writers or specialized agencies that produce content on a large scale.
Only 0.1% of content can go viral without the existence of a community of loyal followers
What can you do?

Evaluate your distribution strategy. What channels do you use to promote your content? Remember that it's not just about spreading the word, but also about optimizing your blog to make it easier for your readers to promote your articles.