Restaurants joined delivery apps

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This caused many businesses that still resisted digital marketing to migrate to the internet. , physical stores entered e-commerce (or at least provided some online contact and sales channel) and several brands reactivated abandoned profiles on social media. And the same happened with customers. Those who were still reluctant to make purchases online, due to insecurity or simply resistance, began to access online stores, ask questions in chats and make payments online.

First online purchase during covid-source: nielsenif this was already belize whatsapp data a trend, now it is even stronger: shopping will increasingly be online. Companies that have adopted online sales should no longer leave this channel aside, and those who started purchasing online should not leave this habit behind. In seo, it is important to realize that the entire purchasing journey must take place online.

This means that content marketing and keyword research must accompany the consumer throughout their journey, from the first searches to the purchase. Furthermore, also note that the way of researching and purchasing changes, as the consumer is more reluctant to spend and wants to study more before purchasing. Therefore, content marketing can invest even more in educational content to guide the consumer on the journey, which tends to be longer, instead of pushing the sale at the beginning.