Keep PPC campaigns for your SaaS business running smoothly

[Dimaeiya333]

Test the advice in this article and see if it helps you make your PPC campaigns work and profitable in the long run.
Are you wondering how to create a functional PPC campaign in Google Ads for SaaS business? This article will introduce you to the most important principles and strategies that will help you create a successful PPC campaign that will bring you the desired results.

The overlooked part of Google Ads settings: Conversion window
Did you know that there is a so-called conversion window in Google Ads setting brazil mobile database s? When set up correctly, you can better measure the conversions that come from PPC ads in Google Ads.

Traditional industries often see conversions immediately or within a few days of an ad click. For SaaS products , this period is often extended to 90 days or more. If you want to track which conversions are coming from your Google Ads PPC ads, it’s time to set up your conversion window correctly.

The conversion window can be set in your Google Ads account under Tools & Settings . Here, you need to go to Measurement and then Conversions . Next, click on Conversion actions and Edit settings . Keep in mind that the average sales cycle for a SaaS company is 84 days. The default conversion window setting of 30 days should ideally be adjusted to 90 days, which is the maximum that your settings allow. You can also set windows for active view conversions and view-through conversions here.

Set up offline conversion tracking
Every PPC ad requires conversion tracking . For SaaS, it’s also important to track offline conversions, such as phone calls or signing a paper contract, that come from a Google Ads PPC ad. Upload all offline conversion data to your account to better track the customer journey.

With offline conversions set up and completed, your campaigns will be optimized to effectively bid high-value clicks and reach more paying customers, all at a lower cost per acquisition than if you didn't have offline conversions set up in your account.