Create an engaging presentation
Posted: Wed Feb 12, 2025 3:40 am
experts share the “stage” and present the information.
Interview : A moderator conducts an interview with a guest luxembourg mobile database expert on a specific topic. This may be followed by questions from the audience about the expert.
Panel : A group of experts conducts a conversation on a specific topic.
Case Study: This is a conglomerate of an interview and webinar with one moderator. Present a case study of one of your clients’ success with your brand, and then interview that client.
The visual format of webinars gives you a huge opportunity to be creative in your presentation and display of information to your audience.
Presentations : Preparing presentations that will be shown simultaneously with the presenters speaking is the most common way to keep the audience engaged because it is effective. This is especially true if the slides are visually creative, entertaining, or helpful for understanding the topic. Some brands also offer a downloadable slide deck after the webinar.
Video : Short video clips or animations are an interesting way to illustrate key points. Look outside your field and connect your topic to pop culture, music, TV shows, characters, etc.
Screen Sharing : Are you demonstrating software? Are you teaching attendees how to complete a task on a computer? Share your screen in real time.
Demonstrations: Show a demonstration: When demonstrating products, point the camera at the product and show it in action.
Give yourself time to prepare.
Webinars have a lot of moving parts. You have to think about software and technology, budget, presenters, branding, presentations, promotion, and more. There will likely be many different hands involved, so you’ll need to give everyone enough time to do their jobs. Small webinar organizers report that they need 3-6 weeks to promote the event. Large webinar organizers report that they need more than six weeks. Keep these different timelines in mind, especially when planning and setting the date for the webinar. Give yourself and your team plenty of space to handle it all.
Promote your webinar
Without promotion, no one will know about your webinar. You need to promote it through social media and your website. You can also send an email to your subscriber list announcing the event and inviting them to register. In all of these promotions, tell your listeners what value they will get from attending the webinar and how it will help them with a specific question or problem.
Social Media : Create a post on all channels announcing your webinar, including the topic, speakers, date, time, and location to register/how to attend. Share this post regularly in the weeks leading up to the webinar.
Website : Create a registration landing page on your website where attendees can sign up, and create a blog post sharing details about the webinar. Include a link to the landing page in your blog post and social media posts.
Emails: Send emails to your subscribers informing them about the webinar and reminding them to sign up near the date. Include a link to the registration landing page.
Practice your presentation and test your equipment/technique
Most virtual event attendees cite poor connectivity and poor audio as the biggest annoyances (closely followed by poor cameras and a cluttered background). Such annoyances make it less likely that attendees will stay with the webinar or get any value from it. So, a few days before the webinar, conduct a practice session with everyone in attendance. Test the equipment. Test the audio. Test the connectivity. Check the background.
It's also a good opportunity to practice your presentations and fix any gaps. You'll make sure the speakers are prepared, all the slides are error-free, and everyone will know what to do when the webinar goes live.
Interview : A moderator conducts an interview with a guest luxembourg mobile database expert on a specific topic. This may be followed by questions from the audience about the expert.
Panel : A group of experts conducts a conversation on a specific topic.
Case Study: This is a conglomerate of an interview and webinar with one moderator. Present a case study of one of your clients’ success with your brand, and then interview that client.
The visual format of webinars gives you a huge opportunity to be creative in your presentation and display of information to your audience.
Presentations : Preparing presentations that will be shown simultaneously with the presenters speaking is the most common way to keep the audience engaged because it is effective. This is especially true if the slides are visually creative, entertaining, or helpful for understanding the topic. Some brands also offer a downloadable slide deck after the webinar.
Video : Short video clips or animations are an interesting way to illustrate key points. Look outside your field and connect your topic to pop culture, music, TV shows, characters, etc.
Screen Sharing : Are you demonstrating software? Are you teaching attendees how to complete a task on a computer? Share your screen in real time.
Demonstrations: Show a demonstration: When demonstrating products, point the camera at the product and show it in action.
Give yourself time to prepare.
Webinars have a lot of moving parts. You have to think about software and technology, budget, presenters, branding, presentations, promotion, and more. There will likely be many different hands involved, so you’ll need to give everyone enough time to do their jobs. Small webinar organizers report that they need 3-6 weeks to promote the event. Large webinar organizers report that they need more than six weeks. Keep these different timelines in mind, especially when planning and setting the date for the webinar. Give yourself and your team plenty of space to handle it all.
Promote your webinar
Without promotion, no one will know about your webinar. You need to promote it through social media and your website. You can also send an email to your subscriber list announcing the event and inviting them to register. In all of these promotions, tell your listeners what value they will get from attending the webinar and how it will help them with a specific question or problem.
Social Media : Create a post on all channels announcing your webinar, including the topic, speakers, date, time, and location to register/how to attend. Share this post regularly in the weeks leading up to the webinar.
Website : Create a registration landing page on your website where attendees can sign up, and create a blog post sharing details about the webinar. Include a link to the landing page in your blog post and social media posts.
Emails: Send emails to your subscribers informing them about the webinar and reminding them to sign up near the date. Include a link to the registration landing page.
Practice your presentation and test your equipment/technique
Most virtual event attendees cite poor connectivity and poor audio as the biggest annoyances (closely followed by poor cameras and a cluttered background). Such annoyances make it less likely that attendees will stay with the webinar or get any value from it. So, a few days before the webinar, conduct a practice session with everyone in attendance. Test the equipment. Test the audio. Test the connectivity. Check the background.
It's also a good opportunity to practice your presentations and fix any gaps. You'll make sure the speakers are prepared, all the slides are error-free, and everyone will know what to do when the webinar goes live.